Articles tagged with: adults
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
How to combine Social and email campaigns
With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns.
Fist, the statistics. …
With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns.
Fist, the statistics. …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
Brazilian online market expanded by 43%
E-commerce in Brazil, like many other Internet activities in that country, is maturing quickly. Between the first half of 2005 and 2008, e-commerce revenues as reported in e-bit’s “Web Shoppers” study nearly quadrupled to reach …
Americans prefer old fashioned Internet access
A new study suggests that attitude rather than availability may be the key reason why more Americans don’t have high-speed Internet access.
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Young Adults Influenced by Mobile Ads
Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics
Domain Naming Rules are getting relaxed
The group controlling Internet domain names may soon decide whether to relax naming rules and potentially open up a virtual domain name gold rush.
Paul Twomey is president and CEO of the Internet Corporation for Assigned …
Social Media Influencing Investment
An April 2008 Cogent Research survey found that US investors are highly engaged in social media, and their investment decisions are influenced accordingly.
The study found that 25% of US online adults are engaged in social …
