Articles tagged with: adult internet users
Ad potential for UK Podcasts
Advertisers in the UK who sponsor podcasts have a potentially sizable audience, according to Radio Joint Audience Research Limited (RAJAR) UK’s “Podcasting and Radio Listening via Internet Survey,” conducted in April and May by Ipsos-MORI. …
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
