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Home » Pay Per Click News

Search volume data added to AdWords keyword tool

Submitted by admin on Saturday, 12 July 2008One Comment
valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool.Using Adwords’ Keyword Tool, advertisers are able to view data across a multitude of areas including competition, average CPCs and estimated keyword ad positions.

AdWords has now added more hard data to enable advertisers to fine tune their ad campaigns - the ability to see approximately how many people are searching on specific keywords. An official announcement was recently posted on the AdWords blog.

Expect counts to differ from third-party tools as, on the whole, they have not been privy to the Google search database. Plus, with Google being the most-used search engine, it follows that their data should be more relevant.

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