Search spend ‘to grow 30%’
Search advertising spending will grow by 30 per cent this year in the UK, PricewaterhouseCoopers (PwC) has predicted. According to the firm, search ads - including pay-per-click - will see growth higher than that forecast for the overall internet advertising sector, which is expected to expand by 20 per cent in comparison. While the online sector is unlikely to fully escape the effects of the credit crunch, it will fare significantly better than a number of other UK industries, PwC stated.
Almost four in ten advertisers said they believed the internet to be an integral part of their marketing efforts. Eva Berg-Winters of PwC said: “Within online, search appears most resilient given its clearly attributed return on investment. “Classified advertising should continue its online migration, offsetting overall weakening in the category.” Spending on display ads within the financial services sector is on the wane, according to a recent Nielsen Online report.
Tags: advertisers, classified advertising, credit crunch, eva berg, financial services sector, firm search, internet advertising, marketing efforts, migration, nielsen, online sector, pay per click, pricewaterhousecoopers, pwc, report search, return on investment, search ads, search advertising
[...] Comprehensive guide to credit repair wrote an interesting post today onHere’s a quick excerptSearch advertising spending will grow by 30 per cent this year in the UK, PricewaterhouseCoopers (PwC) has predicted. According to the firm, search ads - including pay-per-click - will see growth higher than that forecast … This feed is sponsored by Advtise.com pay per click provider [...]
[...] Go to the author’s original blog: Search spend ‘to grow 30%’ [...]
Leave your response!
Pay Per Click News »
Facebook Connect Wordpress Plugin
Tips and Tricks »
SEO: can help resolve online PR crises
Pay Per Click Community
Already a member?Login
Pay Per Click:
Similar News:
Latest Visitors
Alexa Ranking
Visit:
PPC Tags
ads advertiser advertisers advertising audience blog ceo consumers content data engine facebook google internet internet users iphone launch marketer marketers marketing media microsoft money myspace network networkers pay per click popularity publishers s search search advertising search engine search engine optimization search engines seo social social networks traffic us users video web yahoo youtubeRecent Posts
Archives