Brand Asset Digital announces the public beta of the world’s first and only Pay Per Click Search Engine Marketing platform for P2P Search called P2Pwords™. The platform, which is the first pay per click for P2P Search, gives top advertisers the unique ability to target and connect their branded content directly to consumers via P2P Search.

Google Adwords, Yahoo Search Marketing and MSN Adcenter have created a Web Search market worth $22 Billion in 2007 on over 10 Billion Web searches a month (comScore). P2Pwords™ technology applies the same business model of pay-per-click keyword targeting to the 1.5 Billion searches a day (Tiversa) 45 Billion searches a month on P2P, well over 4 times the size of web search. This consumptive marketplace accounts for almost 70% of Internet bandwidth. Where as Web search is a browsing culture, P2P search is a consumption culture, a perfect fit for branded content and advertisers seeking targeted engagement around content. Up till now this enormous potential marketplace has been unavailable to marketers.

Google and others place text ads around web search results. When clicked on they link you to a website. With P2Pwords™ the content-based search result is the new ad. P2Pwords™ combines a Paid Search model with SEO (search engine optimization) principles by inserting the ad amongst the actual search results. P2Pwords™ campaigns have already generated over two billion impressions a day, over sixty billion a month, across all P2P search engines. The platform is open to qualified advertisers and content owners after having been in private beta with Brand Asset Group, select artists and Fortune 500 companies for over a year. Beta partners included vitaminwater, GM/Pontiac and Dial Corp/Right Guard.

Private Beta tests with top brands and artists achieved exceptional results. Average CTR (click-through-rate), verified from clients’ landing pages, was over 4%.

With the official launch of P2Pwords™ Tim Hogan and Joey P., Co-founders of Brand Asset Digital, anticipate aggressive growth. “If you are a brand manager or agency that uses musical artists or celebrities in marketing, or a Media Company trying to capture more of your audience online, P2P search is the most effective means to engage and connect with your target through the billions of impressions that occur in P2P,” explains Joey P. Hogan adds, “With 70% of online marketing budgets going to Web Search, we feel our platform compliments the space for top brands and content providers looking to target and connect with consumers by extending their reach into P2P. For the first time, P2Pwords™ empowers brands to access the estimated 450 Million P2P users worldwide on top an accountability engine of world–class business intelligence and consumer insight, another first in the P2P space.” Hogan said.

Tags: p2p advertising, pay per click, search engine marketing, search engine optimization, top advertisers, web search results, yahoo search marketing