Four out of 10 US Internet users surveyed who were likely to click on any type of online ad made less than $50,000 per year, and and only 15% made over $150,000. Video ads drew even more respondents with lower incomes: 49% of those likely to click on video ads made less than $50,000 per year and only 13% made over $150,000.

Although likely clickers of text and banner ads were generally evenly distributed by age, dropping off sharply only after age 64, likely video ad clickers skewed especially young.

Nearly two-thirds of Internet users likely to click on online ads were weekly or daily visitors to the Website where the ad appeared; only 15% were first-time visitors and 6% went to the site sporadically.

It is no surprise that younger Internet users are more likely to click video ads, since they are far heavier online video consumers than those who are older—and far heavier Internet users overall.

Tags: banner ads, clickers, incomes, internet marketing, likelihood, online advertising, promotion, video ads, Video clip, World Wide Web