Yahoo stated that the new tool will provide valuable insights and data including real-time segmentation, live cost analysis, merchandise reporting, scenario analysis, comparative reporting, advanced path analysis, and marketing workflow management.

Yahoo Web Analytics will be launched in phases, starting with small businesses, throughout the remainder of 2008 and into early 2009, as Dennis Mortenson, director of Data Insights at Yahoo explained in a recent blog post. “This is not just random access as in handing out 15000 logins, but well thought through integration with the platforms themselves,” he said.

Tags: insights, logins, marketing, mortenson, path analysis, platforms, random access, raw data, real time, remainder, scenario analysis, segmentation, small businesses, web, web analytics, yahoo