Network Solutions announces Pay Per Click (PPC) advertising enhancements that include industry-leading optimization of keywords through new self-learning software. The software monitors crucial Web activity around the clock, automatically translating the data into actionable improvements for the keyword selections and campaign performance for Network Solutions’ customers. The enhanced pay per click management program provides customers with 24-hour access to detailed, daily campaign performance reporting, allowing them to monitor and evaluate their pay per click advertising investment whenever they choose.

Although our current pay per click services were generating thousands of lucrative leads for our customers, we recognized the potential for improvement. The improved PPC management program also features sophisticated geo-targeting capabilities that enable customers to hone in their PPC campaign impressions on specific geographic markets. Phone call leads have been integrated into the pay per click management system as well, with features that allow call recording and detailed reporting of phone lead data. These added features move the service into the PPA (Pay Per Action) realm, enabling clients to generate leads from emails, forms, landing pages, and phone calls.

“Although our current pay per click services were generating thousands of lucrative leads for our customers, we recognized the potential for improvement,” explains Knut Svendsen, Director of Product Marketing for Network Solutions. “Innovations like our new keyword optimization software will benefit all of our PPC campaign management customers, while other enhancements like our geo-targeting capabilities can help smaller businesses to use their PPC budgets with greater efficiency.”

Tags: campaign management, campaign performance, enhancements, geographic markets, keyword optimization software, lead data, learning software, management customers, management program, network solutions, pay per click advertising, pay per click management, pay per click services, performance reporting, phone call, ppc advertising, ppc management, product marketing, self learning, web activity