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Home » Pay Per Click News

Mobile Advertising success depends on Text Message promotion

Submitted by admin on Thursday, 24 July 2008One Comment
promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. It’s good to talk, but the second most popular activity on a mobile phone is text messaging. It also happens to be the most successful mobile advertising medium, according to a recently released report by the DMA. Of the 800 U.S. mobile phone users surveyed , 70% said they had responded to a marketing text message whereas just 41% had responded to a survey and 30% to email offers.

Why might this be? Perhaps because marketing messages aren’t competing with the huge amounts of spam being experienced by email users. Recent research found that just 10% of mobile text messages are spam, compared with 65% for email, making each message more visible and, often, more relevant.

In addition, mobile phones are usually turned on and are to hand, which could explain why the average time it takes for a text message to be read is just 15 minutes .

The category that attracted the biggest response by far was for entertainment/music/video products with 44% of users responding. Twenty-one percent responded to food and beverage offers, 15% to beauty products, 12% to consumer electronics and 12% to travel, found the DMA’s research.

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One Comment »

  • Lena said:

    In the future, there will be more text message advertising. This can be a positive or a negative development. If this awesome possibility is gonna end up like e-mail nobody reading the ad mails, it would be a pity. So, let’s hope that companys use mobile marketing responsibly providing customers with valuable information and not just SPAM. It is important to recognize that there is a great potential!

    - 5 August 2008 at 12:08 pm

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