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Home » Internet Trends

ICANN: .anything is the next domain opportunity

Submitted by admin on Monday, 21 July 2008One Comment
domain extension that isn’t already taken and that has at least three characters. This would allow companies to own and host their websites at their own root level domain. For example, Google could rename their root level domain “.google” and could rename their other extensions accordingly, for example search.google or blog.google, leaving off the “.com”, “.net” or other three-character extensions that have been used for years.

This also means specific brands, for example Ziploc, could host a top level as “info.Ziploc”. Big corporations - like the BBC, the New York Yankees and even IMAX Theaters would likely not have any problem adding a vanity domain because consumers are already familiar with their brands. For some advertisers, this is a great chance to increase their web presence, but be careful, without very strong brand recognition, marketers could also lose some consumers. Those who aren’t familiar with a specific brand may miss the boat because they wouldn’t know to log on to a “.myproduct” domain.

According to ICANN, it will be upwards of two years before these vanity top level domains are released for general use.

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One Comment »

  • Brian said:

    It will be interesting to see what happens when these are released. A lot of people are worried about trade mark and copy right issues as well as people registering “pepsi.sucks” “kill.bush”
    etc etc etc.

    - 21 July 2008 at 9:04 am

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