EBAY) has unveiled a new ecommerce marketplace called WorldofGood.com, which “offers products that have a positive impact on people and the planet, empowering consumers to align their social values with their shopping.” This is an interesting approach to a new market niche that also has the potential to enhance EBAY’s image as a socially-friendly organization.
I’ve always thought expanding via vertical-specific marketplaces was a great idea. World0fGood.com is not exactly what I had in mind (I was thinking more along the lines of newegg.com, etsy.com, stubhub.com) but it will be interesting to see if the site gets some traction on the back of some EBAY traffic.Tags: consumers, ebay, ecommercegreen, empowering, images, launch, market values, marketer, marketers, marketing, marketplace, marketplaces, new, niche, offerings, Pay Per Click News, shopping, shops, social, traction, traffic
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