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Click fraud: The biggest threat to the internet economy.

Submitted by admin on Monday, 5 May 2008No Comment
search engines and advertisers and is a serious threat to the multi-billion pay per click industry. Most search engines can identify click fraud and then they don’t charge the advertiser for the fraudulent clicks. However, people or whole businesses that are conducting click fraud are using move advanced technologies that can bypass these systems.Big PPC players can detect those threats, but a large percentage of fraudulent clicks are bypassing their anti-fraud technologies.  Advtise.com (http://www.advtise.com), a leading pay per click company has dedicate a 70% of its resources for developing a unique Anti-Fraud sophisticated system that eliminates click-fraud and maximizes advertiser’s performance. “…Click fraud is a serious trend to our industry, Click-fraud criminals are using rolling-IP attacks from multiple countries. We in Advtise.com, are focused on Research & Development, for technologies that stop click fraud. Now we are extremely satisfied because our patented technology stops click fraud before it happens. And this is a unique advantage we offer to our advertisers” says Mr. Hough Matt, CEO and founder of Advtise.com, and continues “If our system detect click fraud, it automatically refunding advertiser and at the same time terminate the account of the member is conducting click fraud” But how we can avoid click fraud? Really there is not much to do as an advertisers, but advertisers can monitor their overall site traffic on a daily basis and through a ROI tools that companies like Advtise.com are offering to measure the quality of clicks and the prospects and customer’s conversions.

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