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Home » Pay Per Click News

Click Fraud: Google allies with Click Forsenics

Submitted by admin on Tuesday, 14 October 2008No Comment
Click Fraud: Google allies with Click Forsenics In a development that would have seemed impossible two years ago, Google Inc. is cooperating publicly with Click Forensics Inc., a click-fraud-detection company with which it has had a rocky relationship.

Click Forensics said Thursday that Google has agreed to accept the electronically generated click-quality reports generated by the Click Forensics FACTr service. That means the process of documenting click-fraud instances and submitting reports to Google will be significantly automated and simplified for advertisers that use the FACTr service.

Google and Click Forensics make for strange bedfellows. The companies have sparred over the issue of click fraud, and the rhetoric has often approached ugly territory.

Google has accused Click Forensics of being inept in its methodology and misleading in its results in order to make the problem seem bigger than it is. Meanwhile, Click Forensics has charged that Google has purposefully trivialized click fraud and mischaracterized it as a minor problem.

Starring in the skirmishes have been Click Forensics President and founder Tom Cuthbert and Google’s expert on click fraud, Shuman Ghosemajumder.

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