Internet Trends

All the latest and future pay per click internet trends and the technology that is currently shaping the Web.

Pay Per Click News

All the news from the pay per click advertising search engine industry

Facebook

Social and advertising news from Facebook and Facebook Apps. All the latest scoop from Developers

Seo Tips

Seo tips and secret for better search engine optimization of your web site. Achieve better SEO rankings

Tips and Tricks

Marketing SEO Tools, Tips and secrets for better online performance and visibility.

Home » Pay Per Click News

CheckM8 launches ad inventory forcaster

Submitted by admin on Saturday, 20 September 2008No Comment
collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique insight into how consumers are engaging with specific content pages throughout the calendar year.

“Inventory is at the heart of every strategic decision a publisher makes,” said Dana Gavami, CEO of CheckM8. “[This tool] is proven to. . .enable publishers to put the Excel sheets away as they gain confidence to deliver Insertion Orders.”

The Yield Manager can also give revenue forecasts based on historical data to let marketers predict up to a year in advance. Marketers can also optimize yields and create virtual groups of sites when planning campaigns to help determine where ads should be placed. As the holiday shopping season creeps closer, and with the economy softening, marketers need every advantage. The ability to forecast and manage their ads will become even more invaluable than it is now.

Tags: , , , , , , , , , , , , , , , , , , ,

Leave your response!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.