Articles in the Internet Trends Category
Mobile data revenues increased
Mobile data service revenues in the US rose to $14.8 billion for the first half of 2008, according to the CTIA. That was up 40% over the first half of 2007, when data revenues reached …
Mobile Search Advertising profits
Advertising revenue from mobile Web searching is becoming a serious business and could be worth $2.4 billion by 2011, a key player in the industry said.
Mobile Content Networks Inc. (MCN), which says it offers a …
Online Movie ads
Art-house movie studio subsidiaries spend more for online ads as a percentage of total ad spending than do their parent companies, which form the Motion Picture Association of America (MPAA). The studios and their subsidiaries …
How To Identify and Prevent Click Fraud
The pricing model for online display ads is shifting from cost-per-thousand (CPM) impressions to the more efficient pay-per-click (PPC). You pay only when someone clicks on your ads. The problem with PPC is that anyone …
Affiliate sales are decreased
E-consultancy and R.O.EYE’s ‘Affiliate Marketing Survey Report 2008’ found the share of online marketing budgets committed to affiliate marketing fell from 18% in 2007, to 14% this year.
Sales resulting from affiliate marketing are also falling, …
Are Mobile ads the best ads?
Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.Mobile marketing is, by its very …
Is Twitter a good marketing tool?
Twitter has evolved into something much more than just instant messaging. It is increasingly becoming a valuable viral marketing, communications and customer service tool.
It’s not just lonely youths using Twitter. Established experts and big business …
Online coupons for Mobile Users
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 …
Free Music from Myspace
MySpace Music, scheduled to launch in September, promises to be the most significant rollout of a digital-music service since Apple’s (AAPL, Fortune 500) iTunes. It will enable MySpace users to listen to any song from …
71% more Google Searches, Yahoo-Msn decline
Google (GOOG) accounted for 71.01% of all US searches in the four weeks ended August 28 - the most ever, and 11% more than its share in August 2007, Hitwise announced. Yahoo (YHOO) Search, MSN …
75% U.S. Internet users watch video online
In July, across the U.S., 75% of Internet users watched videos online. According to comScore’s latest report , Americans viewed more than 11.4 billion videos for a total duration of 558 million hours during the …
