Articles in the Internet Trends Category
Americans concerns about online personal data
Nearly three-quarters (72%) of Americans polled for Consumer Reports’ latest research said they were concerned at the idea that their online behavior is tracked. Over half (53%) were similarly uncomfortable with the practice of email …
Nearly three-quarters (72%) of Americans polled for Consumer Reports’ latest research said they were concerned at the idea that their online behavior is tracked. Over half (53%) were similarly uncomfortable with the practice of email …
Social Networks: Trends
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Online Video Advertising Trends
Substantial growth for online video advertising depends on the audience and the inventory—enough people to watch the ads and enough space to encourage mass marketers to buy the ads.
“With 67% of all Internet users now …
Substantial growth for online video advertising depends on the audience and the inventory—enough people to watch the ads and enough space to encourage mass marketers to buy the ads.
“With 67% of all Internet users now …
Video Advertising Spending: Beyond Expectations
If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis …
Online Advertising Declines
Online marketers are converging on New York for the advertising industry’s annual conference, where they’ll hold discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the …
Start-Ups from India are more attractive to Venture Firms
India has been the hot new place for United States venture investors for a couple of years now, attracting billions of dollars in venture capital. Are there enough promising companies to use all that cash?Yes, …
Online Travelers trust Web 2.0
Half of online travelers see community travel sites such as TripAdvisor and BootsnAll as an important component in their travel decision making process, according to a recent report released by Prophis eResearch. No longer a …
Online Gaming targets teen girls
Marketers interested in targeting teen girls and leading-edge baby boomers may want to look at online gaming sites. The total female online gaming site audience was up 27% in August 2008 over August 2007, to …
Google sites are leading in Search Market reports ComScore
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In August 2008, Americans conducted 11.7 billion core searches, virtually unchanged from July, …
Doing Marketing to a new generation
Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. …
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and …
Google Chrome market share
Web analytics firm WebTrends reported today that mainstream Internet users are “embracing” the Google Chrome browser. In the third week since its launch, WebTrends states that Google Chrome is the fourth most popular browser used …
