Advertising: Male online users prefer Web over TV Nearly three-quarters of US male online Internet users ages 18 to 34 surveyed were online for more than 10 hours per week during Q2 2008, according to an advertising study conducted by Hall & Partners …

Online videos: Important Growth Online video is creating huge increases in bandwidth usage. According to Cisco Systems, PC online video will make up 25.3% of each month’s worldwide consumer Internet traffic in 2008. When you add TV online video and …

Online advertising: How much advertising an internet user can handle? When Internet users are viewing advertising supported content, how many over-content ads are they willing to watch? The answer is somewhere between one and five ads that interrupt content per hour, according to 61% of …

What is the Click Value on the Busiest Home Pages? Ever wonder who clicks on the seemingly random ads on the Yahoo! Homepage? And why? You’re not alone, and Compete’s new research suggests that while many click, the value of any given clicker can vary …

Online Video Trends: Present & Future eMarketer CEO Geoff Ramsey spoke about the future of online video recently at IAB MIXX. He said that in the near- and midterm, television and online video models will merge, both in content and ads. …

Social Media & Shopping Behavior Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies. Generation Y …

Bandwidth Still Matters When it comes to Internet bandwidth, deciding who pays for increased traffic from online video will be pivotal for online video growth. At the same time, the battle over network or Internet neutrality is in …

Mobile Marketing: SMS vs Voice The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …

Search engine advertisers are decreasing Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. Yahoo was the only one of the three major search engines to see an increase …

Half of Americans want Government to regulate Internet When Rasmussen Reports asked “Should the Federal Communications Commission regulate the internet like it does radio and television?” 49% of the Americans polled said yes. Considering the Internet thrives on freedom of speech, 49% is …

Make money (legally) with PPC The first reason PPC is such a great resource to leverage for those looking to make fast money online legally is that is allows you to get exposure for whatever it is you may be …

Online Customers demand more from Online Shopping Increasingly, online consumers want more from the online shopping experience. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum. After last year’s holiday …