Articles in the Internet Trends Category
U.K. E-commerce trends
One-half of UK Internet users ages 16 and older surveyed by the Institute of Practitioners in Advertising (IPA) said they went online to buy goods or services in 2007. By 2008, an even greater proportion …
One-half of UK Internet users ages 16 and older surveyed by the Institute of Practitioners in Advertising (IPA) said they went online to buy goods or services in 2007. By 2008, an even greater proportion …
US Internet User Update
The Internet has long been a mass medium in the US, but it just got a little more massive.
eMarketer estimates that 63.4% of the US population uses the Web at least once per month, and …
The Internet has long been a mass medium in the US, but it just got a little more massive.
eMarketer estimates that 63.4% of the US population uses the Web at least once per month, and …
Social Network Marketing
Internet users, aged between 18 and 34, are more likely to be influenced by email messages and direct mail than they are marketing on social networks, found the joint research.
“It is too easy to assume …
Internet users, aged between 18 and 34, are more likely to be influenced by email messages and direct mail than they are marketing on social networks, found the joint research.
“It is too easy to assume …
Online Advertising Clicks: Who click my ad?
Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions.
Four out of 10 US Internet users surveyed who were likely …
Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions.
Four out of 10 US Internet users surveyed who were likely …
Paid Search Spending Pops
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
Web groups are great for target marketers
The vast majority of senior marketing professionals are interested in learning more about their target audiences in online communities. That is one of the main findings of data released in September 2008 from a Sapient-sponsored …
The vast majority of senior marketing professionals are interested in learning more about their target audiences in online communities. That is one of the main findings of data released in September 2008 from a Sapient-sponsored …
Internet Advertising is growing
If you are following up on the Interactive Advertising Bureau’s (IAB’s) Internet Advertising Revenue Report displaying “2008 Second-Quarter and First Six-Month Results”, call eMarketer for analysis on online advertising spending.
eMarketer projects that US online ad …
If you are following up on the Interactive Advertising Bureau’s (IAB’s) Internet Advertising Revenue Report displaying “2008 Second-Quarter and First Six-Month Results”, call eMarketer for analysis on online advertising spending.
eMarketer projects that US online ad …
Web advertising market share reaches 19%
Internet advertisers in the UK spent a total of £1.7 billion during the first six months of 2008, increasing the online market share to 19 per cent, it has been announced.
The Internet Advertising Bureau (IAB) …
Internet advertisers in the UK spent a total of £1.7 billion during the first six months of 2008, increasing the online market share to 19 per cent, it has been announced.
The Internet Advertising Bureau (IAB) …
In Game Advertising: Trends
In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites …
In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites …
Video & Online Advertising Trends
Online Video data is the prime mover behind massive increases in Internet advertising bandwidth usage. According to Cisco Systems, video currently generates more traffic in the US than was transmitted across the entire Internet backbone …
Online Video data is the prime mover behind massive increases in Internet advertising bandwidth usage. According to Cisco Systems, video currently generates more traffic in the US than was transmitted across the entire Internet backbone …
Online Video Trends & Viewers
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Social Networks: Companies has to interact with consumers
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of …
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of … 
