AdWords adds new geographic performance report
Submitted by admin on Sunday, 7 September 2008One Comment
Tags: ad campaign, advertisers, adwords, blog, campaign performance, geographical data, impression counts, impressions, performance report
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advertisers to maximize ad campaign performance by providing metrics by country, region, metro, and city data. Advertisers can benefit by targeting specific areas where their ads perform best.
Data may be reported on an account, campaign, and ad group level, according to the AdWords blog , but only daily views are on offer. The AdWords Help Center explains the reason behind this limitation.
“Due to a threshold on impressions for our reporting calculations, doing aggregations of geographical data across multiple days will provide the correct number of clicks – although it may report fewer impressions. A lower number of impressions results in inflated CTRs. For this reason, we are only offering ‘Daily’ views in order to preserve the accuracy and precision of the impression counts and CTRs in your Geographic Performance report.”
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