Articles Archive for May 2008
Advertising: Think Before You Speak
Just as your funny bumper sticker might offend the guy behind you, your ad may not be saying what you want the target audience to hear
Mobile Social Networking Big in US, UK
Nielsen Mobile has found that a growing number of mobile phone users are using their handsets to access social networks.
In December 2007, 4.1 million US mobile users accessed a mobile social network, representing 1.6% of …
Targeting Tactics Used to Raise ROI
Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.
Are Political Ad Dollars Going Online?
Politicians may be raising millions online, but they are still spending most of it on TV.
This year’s national and local elections are generating record levels of advertising spending.
eMarketer estimates online advertising from political campaigns and …
User-Generated Video Goes Global
Over 160 billion user-generated videos will be produced in 2012, generating more than $1.19 billion in worldwide revenues, according to In-Stat’s “User-Generated Video, a Global Stage for You” report.
“User-generated video and the video sharing sites …
The Real Threat to Google
As more consumers browse the Web on their cell phones, the No. 1 search engine must cope with less space to place ads
Powerset Search Engine Launches Beta
After a couple of years of anticipation, the upstart search engine-plus Powerset is launching on Monday to the public in limited form—limited not just in being in beta test but for now limited in particular …
Cutting Costs with Online Coupon Sites
Web sites that offer money-saving discounts are enjoying a resurgence in the current economy, as consumers surf for bargains
Touchwall: Microsoft’s new product
Bill Gates will demo a new multi-touch computer and interface today called TouchWall at the Microsoft CEO Summit in Redmond.
TouchWall refers to the touch screen hardware setup itself; the corresponding software to run TouchWall, which …
Comcast Bought Plaxo, Deal Closed Today
The rumors were accurate: Comcast will announce their acquisition of social contact list Plaxo today. Financial terms are not being disclosed, but the purchase price is between $150 and $170 million. Plaxo, which was founded …
Pay Per Click Summit Launches Contest
Pay Per Click Summit internet marketing workshop leader, announced the call for entries for the Best Search Marketing Strategy, a contest for internet marketers to submit their most effective ROI producing strategy or technique. The …
